More About Velton's Coffee Roasting Company
It's hard to think of a single name more widely-recognized among Seattle's coffee snobs, and yet somehow still under the radar, than Velton Ross. Everyone seems to know and respect Velton-- after all, he's been in the coffee world for over 26 years, 11 of those as a barista, before becoming a roaster and committing to a lifelong journey into the wide world of coffee. "I knew that, to be a great roaster I'd have to learn as much as possible about growing regions, harvest times, varietals, processing methods and more... I can safely say I'm still entrenched in that learning process," he says, "And I haven't tired of it even one bit!"
Velton self-describes as a "middle of the road" roaster, catering more to the love of a balanced cup rather than a philosophy on light or dark roasting. "I try to keep my palate calibrated to the industry's ever-changing palate at large, but consistency is my goal. It might sound boring to some, but in the end we have a nicely nuanced cup that showcases all the positive attributes of any coffee: aroma, acidity, body, sweetness".
You'll find a lot of variety in Velton's offerings, from his dark-roast "twilight" blend to sparkly single origins... but never entirely expected. "It's one of my favorite things about what I do, seeking out unique coffees," he says, "often from a region lesser-known for fantastic offerings. Quality is improving everywhere. If they impress us, I want to make sure we do our part to reward them for a job well done."